Comparison
Bitly vs Cuttly
A feature-by-feature comparison of Bitly and Cuttly — plus a free alternative that beats both.
How do Bitly and Cuttly compare, and is there a better option? The table below puts both side by side against urlik — a free, all-in-one link toolset.
| Feature | urlik | Bitly | Cuttly |
|---|---|---|---|
| Free plan | ✓ Yes | ~ Limited | ✓ Yes |
| Use without sign-up | ✓ Yes | — No | — No |
| Custom alias | ✓ Yes | $ Paid | ✓ Yes |
| QR codes | ✓ Yes | $ Paid | ✓ Yes |
| Click analytics | ✓ Yes | ✓ Yes | ✓ Yes |
| Password-protected links | ✓ Yes | — No | — No |
| Link expiry / self-destruct | ✓ Yes | — No | — No |
| A/B link rotation | ✓ Yes | — No | $ Paid |
| Retargeting pixels | ✓ Yes | — No | $ Paid |
| UTM builder | ✓ Yes | ✓ Yes | ✓ Yes |
| Link-in-bio page | ✓ Yes | $ Paid | ✓ Yes |
| Temporary email | ✓ Yes | — No | — No |
| Encrypted file transfer | ✓ Yes | — No | — No |
| Video downloader | ✓ Yes | — No | — No |
| Developer API | ✓ Yes | ✓ Yes | ✓ Yes |
| Custom domain | ✓ Yes | $ Paid | $ Paid |
| Pay with crypto | ✓ Yes | — No | — No |
Comparison based on publicly available information as of publication. Trademarks belong to their owners: Bitly, Cuttly.
Bitly or Cuttly — or something better?
Both Bitly and Cuttly do link shortening well, but each is a single-purpose paid tool. urlik gives you shortening with analytics, QR codes, temporary email, encrypted file sharing, payment links and a link-in-bio page — free, no sign-up, in 8 languages.